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How Sampling Trends Are Changing the Way We Package and Sell Cosmetics

Samples of cosmetic products previously used to mean single-use portions, accessible in cheap, ordinary packaging and handed out to the people for free, in hopes that customers would use this sample, fall head over heels in love, and then come back to buy the full sized product. However, retailers fail to realize that these kind of free cosmetic samples can seem far from very important to the shopper, and will fail to spark interest in the targeted customers. Therefore, Custom Cosmetic Packaging is very important when it comes to the branding of your product.

In numerous cases, handing out these free cosmetic samples is just not an effective strategy when it comes to the number of clients who have been successfully gained. It is furthermore, also not an economically feasible option for higher quality products, which are more costly when it comes to production. In response to changing market tendencies, a new type of sample is beginning to develop in the cosmetics industry.

Instead of being handed out generally as “free samples,” single-use sizes of cosmetic products are now being retailed in shopping markets alongside their more expensive, full-sized counterparts. The advantage of these smaller sized cosmetic products is the same as the idea behind handing out free samples: people are hesitant to spend on a full-sized, potentially highly expensive product without experiencing firsthand how the product is going to perform.

Particularly when it comes to cosmetic products, thousands of different shades, constituencies and colors exist, and it is nearly impossible sometimes to tell what a cosmetic product will look like on your complexion without trying it first. Sample cosmetic sizes available for purchase allow consumers to pay a reduced price, to try out the product before they finally decide to invest in the expensive full-sized version.

As sample sizes of cosmetic products grow popular, producers need to change the way they package these cosmetic products accordingly. Cheap and dull sample-sized packets like those used in the past are no longer satisfactory, single use cosmetic packages are now regarded to be just as important as the original full-sized options.

Printing vibrant graphic designs or complex visuals can prove to be much more difficult on these smaller sample packages, but is very important to maintain brand consistency and provide customers with an easily noticeable “look.” Everyday more and more corporations are making sure that the packaging for travel size are identical to the full size version, in spite of the differences in the size and, sometimes even substrate.

This is why it is very important that producers get their very own Custom Cosmetic Packaging designed, to help them stand out among all the other sample cosmetic products available. Packaging plays a very important role in deciphering how the customer is going to react to the sample product as face value is of high importance as well.

For more information regarding the packaging option feel free to contact us at the Business Image Printing Company, where our professionals will be more than happy to guide you towards getting the best Custom Cosmetic Packaging for your cosmetic product samples.

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